Start here — how to read this deck · what the survey is, who we asked, and what to keep in mind
1 · Background
We commissioned Potloc (via PwC) to run a seller survey across our key marketplaces. The goal is to understand how sellers perceive the value and price of Carousell versus the other platforms they use — and where that points us next on monetisation and product priorities.
2 · How the survey was done
Sellers answered online for the specific category they sell in, so every figure reflects real sellers in that market. We slice the results into country × category cuts so each market’s story stands on its own. Four lenses run through every cut: what sellers value when choosing a platform and how each platform performs (purchase decisions, criteria importance, head-to-head quadrant); where their leads, sales and ad budget actually go (distribution); how they weigh value against price (value-for-money map); and what they’d pay for AI tools (Van Westendorp pricing). This is the full N=990 sample across every country × category cut.
3 · Who we asked
Every country × category cut in this deck, and how many sellers it is based on. One cut is low base — VN-Bikes (n=8); every other cut has 30–106 sellers. Read VN-Bikes as direction, not fact.
| Market | Category | Sellers (n) |
|---|---|---|
| SG | Cars | 45 |
| SG | Electronics (Mobiles/Tablets) | 35 |
| SG | Hobbies & Toys (TCG) | 35 |
| SG | Home Services - Home Repairs | 50 |
| SG | Home Services - Renovations | 50 |
| SG | Luxury (Watch/Bag sellers) | 35 |
| SG | Motorcycles | 5 low base |
| MY | Cars | 106 |
| MY | Electronics (Mobiles/Tablets) | 42 |
| MY | Property (sale and rental) | 81 |
| PH | Auto (Car/Motorcycle dealers) | 38 |
| PH | Property (sale and rental) | 47 |
| VN | Bikes | 8 low base |
| VN | Cars | 48 |
| VN | Jobs | 30 |
| VN | Property (sale and rental) | 84 |
| HK | Electronics (Mobiles/Tablets) | 35 |
| HK | Hobbies & Toys (TCG) | 35 |
| HK | Home Services | 35 |
| HK | Luxury (Watch/Bag sellers) | 35 |
| TW | Electronics (Mobiles/Tablets) | 33 |
| TW | Hobbies & Toys (TCG) | 32 |
| TW | Luxury (Watch/Bag sellers) | 40 |
| Total sellers surveyed | 984 | |
4 · Things to keep in mind
A few honest caveats when using these numbers:
• The only low-base cut is VN-Bikes (n=8) — treat it as directional. Every other cut ranges from n=30 (VN-Jobs) to n=106 (MY-Cars).
• Answers are self-reported perceptions, not audited behaviour — what sellers say, not what systems logged.
• It’s a single wave, so there’s no trend over time yet.
• AI tools were tested as described concepts, not live products, so interest is intent, not usage.
• Price sensitivity is shown in each market’s local currency — compare within a market, not across.
• The sample reflects the sellers we surveyed and may not represent every seller in a market.
• The only low-base cut is VN-Bikes (n=8) — treat it as directional. Every other cut ranges from n=30 (VN-Jobs) to n=106 (MY-Cars).
• Answers are self-reported perceptions, not audited behaviour — what sellers say, not what systems logged.
• It’s a single wave, so there’s no trend over time yet.
• AI tools were tested as described concepts, not live products, so interest is intent, not usage.
• Price sensitivity is shown in each market’s local currency — compare within a market, not across.
• The sample reflects the sellers we surveyed and may not represent every seller in a market.
Survey Configuration
- Country Singapore
- Category Home Services - Renovations
- Sample Size n=50 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 50 sellers use Carousell. Of these, 34 use Meta Ads (Facebook, Instagram) · 30 use Google Ads · 23 use Qanvast · 23 use Hometrust (top 5 competitors by usage). Excluded — sample too small for proper examination: Xiaohongshu (4), TikTok (3).
Services Spread · number of the 50 renovation sellers offering each service (multi-select)
Full home renovation 48
Interior design 38
Flooring 27
Carpentry 19
Painting & wallpaper 15
Toilet renovation 14
Lighting & electrical 8
Drywall & false ceiling 7
Waterproofing 6
Curtains & blinds 5
Hacking & demolition 4
Aluminium work 1
Read me — SG · Home Services - Renovations
SampleBased on 50 Home Services - Renovations sellers in SG.
What sellers valueThey weigh Quality of leads / buyers, Number of leads and Brand reputation & trust most.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Brand reputation & trust, but behind on Ease of creating & managing ads — the gap worth closing.
Where business comes fromleads mostly from Carousell (33%), sales from Carousell (34%), ad budget going mainly to Carousell (33%).
If forced to one platformWhen asked to choose just one platform to keep and give up all the others, 48% of sellers said they would stay with Carousell — the clear top choice.
AI appetiteInterest in the AI tools averages 5.3/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your renovation services to potential customers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your renovation services to potential customers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the renovation services a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced renovation services spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your renovation services to potential customers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Number of leads. Carousell trails rivals on Quality of leads / buyers — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your renovation services to potential customers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your renovation services to potential customers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Number of leads · 3 Brand reputation & trust · 4 Ease of managing leads / enquiries · 5 Ease of creating & managing ads · 6 Control over performance / visibility · 7 Effort required for sales process · 8 Advertising / posting cost · 9 Brand-building features · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your renovation services to potential customers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=50 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 194 · OPP 246 SGD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=50 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 264 · OPP 314 SGD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=50 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 270 · OPP 325 SGD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=50 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 194 · OPP 253 SGD/mo
Survey Configuration
- Country Singapore
- Category Home Services - Home Repairs
- Sample Size n=50 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 50 sellers use Carousell. Of these, 37 use Google Ads · 32 use Meta Ads (Facebook, Instagram) · 30 use Urban Company · 18 use Helpling · 7 use TikTok (top 5 competitors by usage).
Services Spread · number of the 50 home-repair sellers offering each service (multi-select)
Electrician services 48
Plumbing services 47
Handyman & drilling 41
Home appliances repair 38
Locksmith services 31
CCTV / security 18
Upholstery 5
Read me — SG · Home Services - Home Repairs
SampleBased on 50 Home Services - Home Repairs sellers in SG.
What sellers valueThey weigh Quality of leads / buyers, Brand reputation & trust and Ease of creating & managing ads most.
Carousell’s positionOn the things sellers value most, Carousell is ahead of the market — strongest on Brand reputation & trust and Ease of creating & managing ads — a clear position of strength.
Where business comes fromleads mostly from Carousell (41%), sales from Carousell (42%), ad budget going mainly to Carousell (41%).
If forced to one platformWhen asked to choose just one platform to keep and give up all the others, 52% of sellers said they would stay with Carousell — the clear top choice.
AI appetiteInterest in the AI tools averages 5.6/7, highest for the AI CRM agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your home-repair services to potential customers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your home-repair services to potential customers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the home-repair services a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced home-repair services spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your home-repair services to potential customers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Brand reputation & trust. Carousell already matches or beats the market on what sellers care about most. Its clearest lead is on Effort required for sales process, but sellers rank that near the bottom — so that strength wins little.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your home-repair services to potential customers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your home-repair services to potential customers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Brand reputation & trust · 3 Ease of creating & managing ads · 4 Number of leads · 5 Advertising / posting cost · 6 Ease of managing leads / enquiries · 7 Control over performance / visibility · 8 Effort required for sales process · 9 Brand-building features · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your home-repair services to potential customers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=50 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 84 · OPP 104 SGD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=50 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 110 · OPP 148 SGD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=50 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 105 · OPP 127 SGD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=50 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 90 · OPP 110 SGD/mo
Survey Configuration
- Country Singapore
- Category Cars
- Sample Size n=45 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 45 sellers use Carousell. Of these, 35 use SGCarMart · 35 use Facebook Marketplace · 20 use Motorist · 13 use Google Ads · 6 use Meta Ads (Facebook, Instagram) (top 5 competitors by usage).
Read me — SG · Cars
SampleBased on 45 Cars sellers in SG.
What sellers valueThey weigh Number of leads, Effort required for sales process and Quality of leads / buyers most; Control over performance / visibility matters least.
Carousell’s positionOn the things sellers value most, it is ahead of the market on Number of leads, with no major gaps. Its biggest raw lead is on Brand-building features, but sellers rank that low, so it wins little.
Where business comes fromleads mostly from Carousell (37%), sales from Carousell (37%), ad budget going mainly to Carousell (37%).
Value for moneyCarousell offers more for a lower perceived price — the attacker spot, with room to charge more.
If forced to one platform51% would keep Carousell.
AI appetiteInterest in the AI tools averages 5.4/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your cars to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your cars to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the cars a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced cars spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your cars to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Number of leads and Effort required for sales process. Carousell already matches or beats the market on what sellers care about most. Its clearest lead is on Ease of managing leads / enquiries, but sellers rank that near the bottom — so that strength wins little.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your cars to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your cars to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Number of leads · 2 Effort required for sales process · 3 Quality of leads / buyers · 4 Brand reputation & trust · 5 Advertising / posting cost · 6 Brand-building features · 7 Customer support · 8 Ease of managing leads / enquiries · 9 Ease of creating & managing ads · 10 Control over performance / visibility
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your cars to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=45 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 194 · OPP 248 SGD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=45 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 293 · OPP 387 SGD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=45 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 246 · OPP 318 SGD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=45 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 250 · OPP 308 SGD/mo
Survey Configuration
- Country Singapore
- Category Luxury (Watch/Bag sellers)
- Sample Size n=35 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 35 sellers use Carousell. Of these, 33 use Meta Ads (Facebook, Instagram) · 22 use TikTok · 22 use Chrono24 (top 5 competitors by usage). Excluded — sample too small for proper examination: Watch Exchange (3), Vestiaire Collective (3), Née Vintage (3), Google Ads (3), Facebook Marketplace (3), EcoRing (2), 2nd Street (2).
Read me — SG · Luxury (Watch/Bag sellers)
SampleBased on 35 Luxury (Watch/Bag sellers) sellers in SG.
What sellers valueThey weigh Quality of leads / buyers, Brand reputation & trust and Number of leads most; Customer support matters least.
Carousell’s positionOn the things sellers value most, it is ahead of the market on Number of leads, with no major gaps. Its biggest raw lead is on Ease of creating & managing ads, but sellers rank that low, so it wins little.
Where business comes fromleads mostly from Carousell (30%), sales from Carousell (30%), ad budget going mainly to Carousell (28%).
Value for moneyCarousell offers more for a lower perceived price — the attacker spot, with room to charge more.
If forced to one platform49% would keep Carousell.
AI appetiteInterest in the AI tools averages 6.1/7, highest for the AI Marketing agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your luxury items (watches / bags) to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your luxury items (watches / bags) to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the luxury items (watches / bags) a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced luxury items (watches / bags) spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your luxury items (watches / bags) to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Brand reputation & trust. Carousell already matches or beats the market on what sellers care about most. Its clearest lead is on Customer support, but sellers rank that near the bottom — so that strength wins little.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your luxury items (watches / bags) to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your luxury items (watches / bags) to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Brand reputation & trust · 3 Number of leads · 4 Ease of managing leads / enquiries · 5 Control over performance / visibility · 6 Ease of creating & managing ads · 7 Advertising / posting cost · 8 Effort required for sales process · 9 Brand-building features · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your luxury items (watches / bags) to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 130 · OPP 180 SGD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 194 · OPP 267 SGD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 194 · OPP 260 SGD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 149 · OPP 240 SGD/mo
Survey Configuration
- Country Singapore
- Category Hobbies & Toys (TCG)
- Sample Size n=35 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 35 sellers use Carousell. Of these, 29 use Facebook Marketplace · 9 use TikTok · 9 use Telegram · 8 use Meta Ads (Facebook, Instagram) · 5 use TCG Marketplace (top 5 competitors by usage). Excluded — sample too small for proper examination: Shopee (4).
Read me — SG · Hobbies & Toys (TCG)
SampleBased on 35 Hobbies & Toys (TCG) sellers in SG.
What sellers valueThey weigh Quality of leads / buyers, Brand reputation & trust and Number of leads most; Customer support matters least.
Carousell’s positionOn the things sellers value most, it is ahead of the market on Number of leads, with no major gaps. Its biggest raw lead is on Ease of managing leads / enquiries, but sellers rank that low, so it wins little.
Where business comes fromleads mostly from Carousell (40%), sales from Carousell (39%), ad budget going mainly to Carousell (38%).
Value for moneyCarousell offers more for a lower perceived price — the attacker spot, with room to charge more.
If forced to one platform66% would keep Carousell.
AI appetiteInterest in the AI tools averages 6.2/7, highest for the AI Marketing agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your hobby & collectible items to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your hobby & collectible items to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the hobby & collectible items a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced hobby & collectible items spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your hobby & collectible items to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Brand reputation & trust. Carousell already matches or beats the market on what sellers care about most. Its clearest lead is on Control over performance / visibility, but sellers rank that near the bottom — so that strength wins little.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your hobby & collectible items to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your hobby & collectible items to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Brand reputation & trust · 3 Number of leads · 4 Ease of creating & managing ads · 5 Advertising / posting cost · 6 Ease of managing leads / enquiries · 7 Effort required for sales process · 8 Control over performance / visibility · 9 Brand-building features · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your hobby & collectible items to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 79 · OPP 90 SGD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 103 · OPP 127 SGD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 103 · OPP 115 SGD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 99 · OPP 120 SGD/mo
Survey Configuration
- Country Singapore
- Category Electronics (Mobiles/Tablets)
- Sample Size n=35 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 35 sellers use Carousell. Of these, 30 use Facebook Marketplace · 14 use CompAsia · 13 use SellUp · 13 use Reebelo · 7 use myhalo (top 5 competitors by usage).
Read me — SG · Electronics (Mobiles/Tablets)
SampleBased on 35 Electronics (Mobiles/Tablets) sellers in SG.
What sellers valueThey weigh Ease of creating & managing ads, Quality of leads / buyers and Number of leads most; Brand reputation & trust matters least.
Carousell’s positionOn the things sellers value most, it is ahead of the market on Control over performance / visibility, with no major gaps. Its biggest raw lead is on Brand-building features, but sellers rank that low, so it wins little.
Where business comes fromleads mostly from Carousell (34%), sales from Carousell (35%), ad budget going mainly to Carousell (33%).
Value for moneyCarousell offers more for a lower perceived price — the attacker spot, with room to charge more.
If forced to one platform51% would keep Carousell.
AI appetiteInterest in the AI tools averages 5.9/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your electronics to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your electronics to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the electronics a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced electronics spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your electronics to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Ease of creating & managing ads and Quality of leads / buyers. Carousell already matches or beats the market on what sellers care about most. Its clearest lead is on Ease of managing leads / enquiries, but sellers rank that near the bottom — so that strength wins little.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your electronics to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your electronics to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Ease of creating & managing ads · 2 Quality of leads / buyers · 3 Number of leads · 4 Control over performance / visibility · 5 Advertising / posting cost · 6 Customer support · 7 Brand-building features · 8 Ease of managing leads / enquiries · 9 Effort required for sales process · 10 Brand reputation & trust
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your electronics to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 102 · OPP 146 SGD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 130 · OPP 186 SGD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 158 · OPP 196 SGD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 150 · OPP 185 SGD/mo
Survey Configuration
- Country Hong Kong
- Category Electronics (Mobiles/Tablets)
- Sample Size n=35 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 35 sellers use Carousell. Of these, 34 use Meta Ads (Facebook, Instagram) · 30 use Price.com.hk · 24 use Google Ads · 12 use Facebook Marketplace (top 5 competitors by usage).
Read me — HK · Electronics (Mobiles/Tablets)
SampleBased on 35 Electronics (Mobiles/Tablets) sellers in HK.
What sellers valueThey weigh Quality of leads / buyers, Brand reputation & trust and Number of leads most; Customer support matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Effort required for sales process, but behind on Brand reputation & trust — the gap worth closing.
Where business comes fromleads mostly from Price.com.hk (30%), sales from Price.com.hk (32%), ad budget going mainly to Price.com.hk (29%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform51% would keep Price.com.hk.
AI appetiteInterest in the AI tools averages 5.5/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your electronics to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your electronics to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the electronics a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced electronics spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your electronics to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Brand reputation & trust. Carousell trails rivals on Quality of leads / buyers — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your electronics to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your electronics to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Brand reputation & trust · 3 Number of leads · 4 Effort required for sales process · 5 Ease of managing leads / enquiries · 6 Advertising / posting cost · 7 Ease of creating & managing ads · 8 Control over performance / visibility · 9 Brand-building features · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your electronics to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 337 · OPP 377 HKD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 400 · OPP 454 HKD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 409 · OPP 488 HKD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 432 · OPP 486 HKD/mo
Survey Configuration
- Country Hong Kong
- Category Luxury (Watch/Bag sellers)
- Sample Size n=35 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 35 sellers use Carousell. Of these, 29 use Meta Ads (Facebook, Instagram) · 21 use Chrono24 · 7 use Vestiaire Collective · 7 use The 1916 Company (WatchBox) · 7 use Queen Luxe HK (top 5 competitors by usage). Excluded — sample too small for proper examination: Google Ads (4), DouYin (TikTok) (4), Facebook Marketplace (3), EcoRing (2), Brand Off (2), Xiaohongshu (1).
Read me — HK · Luxury (Watch/Bag sellers)
SampleBased on 35 Luxury (Watch/Bag sellers) sellers in HK.
What sellers valueThey weigh Quality of leads / buyers, Number of leads and Brand-building features most; Effort required for sales process matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Ease of managing leads / enquiries, but behind on Number of leads — the gap worth closing.
Where business comes fromleads mostly from Chrono24 (23%), sales from Chrono24 (23%), ad budget going mainly to Chrono24 (22%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform34% would keep Chrono24.
AI appetiteInterest in the AI tools averages 5.3/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your luxury items (watches / bags) to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your luxury items (watches / bags) to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the luxury items (watches / bags) a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced luxury items (watches / bags) spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your luxury items (watches / bags) to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Number of leads. Carousell trails rivals on Quality of leads / buyers — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your luxury items (watches / bags) to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your luxury items (watches / bags) to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Number of leads · 3 Brand-building features · 4 Ease of managing leads / enquiries · 5 Advertising / posting cost · 6 Customer support · 7 Ease of creating & managing ads · 8 Brand reputation & trust · 9 Control over performance / visibility · 10 Effort required for sales process
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your luxury items (watches / bags) to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 609 · OPP 644 HKD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 811 · OPP 900 HKD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 731 · OPP 785 HKD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 718 · OPP 850 HKD/mo
Survey Configuration
- Country Hong Kong
- Category Home Services
- Sample Size n=35 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 35 sellers use Carousell. Of these, 32 use Meta Ads (Facebook, Instagram) · 20 use Toby · 20 use Google Ads · 19 use Facebook Marketplace (top 5 competitors by usage). Excluded — sample too small for proper examination: Xiaohongshu (1).
Read me — HK · Home Services
SampleBased on 35 Home Services sellers in HK.
What sellers valueThey weigh Quality of leads / buyers, Brand-building features and Customer support most; Advertising / posting cost matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Ease of managing leads / enquiries, but behind on Quality of leads / buyers — the gap worth closing.
Where business comes fromleads mostly from Meta Ads (Facebook, Instagram) (33%), sales from Meta Ads (Facebook, Instagram) (32%), ad budget going mainly to Meta Ads (Facebook, Instagram) (34%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform29% would keep Toby.
AI appetiteInterest in the AI tools averages 5.7/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your home services to potential customers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your home services to potential customers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the home services a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced home services spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your home services to potential customers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Brand-building features. Carousell trails rivals on Quality of leads / buyers — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your home services to potential customers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your home services to potential customers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Brand-building features · 3 Customer support · 4 Effort required for sales process · 5 Ease of managing leads / enquiries · 6 Number of leads · 7 Ease of creating & managing ads · 8 Brand reputation & trust · 9 Control over performance / visibility · 10 Advertising / posting cost
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your home services to potential customers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 600 · OPP 900 HKD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 1,033 · OPP 1,425 HKD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 883 · OPP 1,264 HKD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 526 · OPP 825 HKD/mo
Survey Configuration
- Country Hong Kong
- Category Hobbies & Toys (TCG)
- Sample Size n=35 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 35 sellers use Carousell. Of these, 23 use eBay · 23 use TCG Marketplace · 14 use Whatsapp Groups · 9 use TCGPlayer · 8 use HobbyX (top 5 competitors by usage). Excluded — sample too small for proper examination: Facebook Marketplace (3), Meta Ads (Facebook, Instagram) (2).
Read me — HK · Hobbies & Toys (TCG)
SampleBased on 35 Hobbies & Toys (TCG) sellers in HK.
What sellers valueThey weigh Brand reputation & trust, Number of leads and Quality of leads / buyers most; Ease of creating & managing ads matters least.
Carousell’s positionOn the things sellers value most, it is ahead of the market on Brand reputation & trust, with no major gaps. Its biggest raw lead is on Ease of creating & managing ads, but sellers rank that low, so it wins little.
Where business comes fromleads mostly from Carousell (25%), sales from Carousell (25%), ad budget going mainly to Carousell (25%).
Value for moneyCarousell offers more for a lower perceived price — the attacker spot, with room to charge more.
If forced to one platform43% would keep Carousell.
AI appetiteInterest in the AI tools averages 5.2/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your hobby & collectible items to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your hobby & collectible items to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the hobby & collectible items a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced hobby & collectible items spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your hobby & collectible items to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Brand reputation & trust and Number of leads. Carousell already matches or beats the market on what sellers care about most. Its clearest lead is on Customer support, but sellers rank that near the bottom — so that strength wins little.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your hobby & collectible items to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your hobby & collectible items to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Brand reputation & trust · 2 Number of leads · 3 Quality of leads / buyers · 4 Ease of managing leads / enquiries · 5 Advertising / posting cost · 6 Effort required for sales process · 7 Brand-building features · 8 Customer support · 9 Control over performance / visibility · 10 Ease of creating & managing ads
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your hobby & collectible items to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 80 · OPP 97 HKD/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 84 · OPP 100 HKD/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 73 · OPP 96 HKD/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=35 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 80 · OPP 100 HKD/mo
Survey Configuration
- Country Malaysia
- Category Cars
- Sample Size n=106 · all current Mudah.my users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Mudah.my user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
81 of 106 sellers use Mudah.my. Competitor usage across all 106 (top 5): Facebook Marketplace (73) · Carousell (73) · Carlist.my (68) · TikTok (12) · Google Ads (12).
Read me — MY · Cars
SampleBased on 106 Cars sellers in MY.
What sellers valueThey weigh Quality of leads / buyers, Brand reputation & trust and Number of leads most; Customer support matters least.
Mudah.my’s positionOn the things sellers value most, it is ahead of the market on Number of leads, but behind on Advertising / posting cost — the gap worth closing.
Where business comes fromleads mostly from Mudah.my (23%), sales from Mudah.my (24%), ad budget going mainly to Mudah.my (23%).
Value for moneyMudah.my delivers more but at a higher perceived price — a premium position.
If forced to one platform41% would keep Mudah.my.
AI appetiteInterest in the AI tools averages 5.7/7, highest for the AI Inventory / listings agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your cars to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your cars to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the cars a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced cars spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your cars to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Brand reputation & trust. Mudah.my already matches or beats the market on what sellers care about most. Its clearest lead is on Effort required for sales process, but sellers rank that near the bottom — so that strength wins little.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your cars to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Mudah.my does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Mudah.my; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Mudah.my vs the selected competitor performs on it when you advertise / list / sell your cars to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Brand reputation & trust · 3 Number of leads · 4 Advertising / posting cost · 5 Ease of creating & managing ads · 6 Ease of managing leads / enquiries · 7 Control over performance / visibility · 8 Brand-building features · 9 Effort required for sales process · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your cars to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=106 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 294 · OPP 430 RM/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=106 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 503 · OPP 569 RM/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=106 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 420 · OPP 550 RM/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=106 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 385 · OPP 475 RM/mo
Survey Configuration
- Country Malaysia
- Category Property (sale and rental)
- Sample Size n=81 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
67 of 81 sellers use Carousell. Competitor usage across all 81 (top 5): PropertyGuru (60) · iProperty (51) · Mudah.my (47) · Google Ads (11) · EdgeProp (11).
Read me — MY · Property (sale and rental)
SampleBased on 81 Property (sale and rental) sellers in MY.
What sellers valueThey weigh Brand reputation & trust, Number of leads and Quality of leads / buyers most; Customer support matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Advertising / posting cost, but behind on Number of leads — the gap worth closing.
Where business comes fromleads mostly from PropertyGuru (20%), sales from PropertyGuru (23%), ad budget going mainly to PropertyGuru (20%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform41% would keep PropertyGuru.
AI appetiteInterest in the AI tools averages 5.9/7, highest for the AI Marketing agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell or rent your properties to potential buyers or tenants, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell or rent your properties to potential buyers or tenants — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the properties a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced properties spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell or rent your properties to potential buyers or tenants, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Brand reputation & trust and Number of leads. Carousell trails rivals on Brand reputation & trust — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell or rent your properties to potential buyers or tenants, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell or rent your properties to potential buyers or tenants?
Compare against:
Dot key (numbered by importance rank): 1 Brand reputation & trust · 2 Number of leads · 3 Quality of leads / buyers · 4 Ease of creating & managing ads · 5 Advertising / posting cost · 6 Ease of managing leads / enquiries · 7 Control over performance / visibility · 8 Effort required for sales process · 9 Brand-building features · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell or rent your properties to potential buyers or tenants, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=81 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 298 · OPP 400 RM/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=81 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 481 · OPP 569 RM/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=81 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 460 · OPP 575 RM/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=81 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 336 · OPP 443 RM/mo
Survey Configuration
- Country Malaysia
- Category Electronics (Mobiles/Tablets)
- Sample Size n=42 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 42 sellers use Carousell. Of these, 34 use Shopee · 26 use Lazada · 25 use Mudah.my · 24 use Facebook Marketplace · 6 use Meta Ads (Facebook, Instagram) (top 5 competitors by usage). Excluded — sample too small for proper examination: 3cat (4), TikTok (2), CompAsia (2), Remobie (1), CeX (1), Cash Convertors/Pawnshops (1).
Read me — MY · Electronics (Mobiles/Tablets)
SampleBased on 42 Electronics (Mobiles/Tablets) sellers in MY.
What sellers valueThey weigh Customer support, Effort required for sales process and Control over performance / visibility most; Brand-building features matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Ease of creating & managing ads, but behind on Customer support — the gap worth closing.
Where business comes fromleads mostly from Shopee (23%), sales from Shopee (26%), ad budget going mainly to Shopee (23%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform33% would keep Shopee.
AI appetiteInterest in the AI tools averages 5.3/7, highest for the AI CRM agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your electronics to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your electronics to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the electronics a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced electronics spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your electronics to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Customer support and Effort required for sales process. Carousell trails rivals on Customer support — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your electronics to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your electronics to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Customer support · 2 Effort required for sales process · 3 Control over performance / visibility · 4 Quality of leads / buyers · 5 Ease of creating & managing ads · 6 Advertising / posting cost · 7 Ease of managing leads / enquiries · 8 Number of leads · 9 Brand reputation & trust · 10 Brand-building features
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your electronics to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=42 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 106 · OPP 140 RM/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=42 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 200 · OPP 209 RM/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=42 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 160 · OPP 202 RM/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=42 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 187 · OPP 216 RM/mo
Survey Configuration
- Country Vietnam
- Category Property (sale and rental)
- Sample Size n=84 · all current Cho Tot / Nha Tot users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Cho Tot / Nha Tot user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 84 sellers use Cho Tot / Nha Tot. Of these, 81 use Facebook Marketplace · 63 use Batdongsan · 11 use cafeland · 11 use alonhadat · 11 use Fido (top 5 competitors by usage). Excluded — sample too small for proper examination: Rentapp (4).
Read me — VN · Property (sale and rental)
SampleBased on 84 Property (sale and rental) sellers in VN.
What sellers valueThey weigh Quality of leads / buyers, Ease of managing leads / enquiries and Brand-building features most; Customer support matters least.
Cho Tot / Nha Tot’s positionOn the things sellers value most, it is roughly level with the market on Effort required for sales process, but behind on Ease of managing leads / enquiries — the gap worth closing.
Where business comes fromleads mostly from Batdongsan (23%), sales from Batdongsan (22%), ad budget going mainly to Batdongsan (23%).
Value for moneyCho Tot / Nha Tot is priced above the value sellers perceive — an exposed position.
If forced to one platform23% would keep Cho Tot / Nha Tot.
AI appetiteInterest in the AI tools averages 5.4/7, highest for the AI CRM agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell or rent your properties to potential buyers or tenants, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell or rent your properties to potential buyers or tenants — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the properties a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced properties spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell or rent your properties to potential buyers or tenants, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Ease of managing leads / enquiries. Cho Tot / Nha Tot trails rivals on Quality of leads / buyers — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell or rent your properties to potential buyers or tenants, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Cho Tot / Nha Tot does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Cho Tot / Nha Tot; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Cho Tot / Nha Tot vs the selected competitor performs on it when you advertise / list / sell or rent your properties to potential buyers or tenants?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Ease of managing leads / enquiries · 3 Brand-building features · 4 Effort required for sales process · 5 Number of leads · 6 Ease of creating & managing ads · 7 Brand reputation & trust · 8 Control over performance / visibility · 9 Advertising / posting cost · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell or rent your properties to potential buyers or tenants, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=84 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 4,167 · OPP 4,889 VND/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=84 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 5,000 · OPP 5,800 VND/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=84 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 4,929 · OPP 5,750 VND/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=84 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 4,158 · OPP 5,214 VND/mo
Survey Configuration
- Country Vietnam
- Category Jobs
- Sample Size n=30 · all current Cho Tot / Viec Lam Tot users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Cho Tot / Viec Lam Tot user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 30 sellers use Cho Tot / Viec Lam Tot. Of these, 22 use Facebook Marketplace · 11 use Vieclam24h · 8 use CareerViet · 7 use TopCV · 6 use 123job (top 5 competitors by usage).
Read me — VN · Jobs
SampleBased on 30 Jobs sellers in VN.
What sellers valueThey weigh Quality of leads / buyers, Ease of creating & managing ads and Ease of managing leads / enquiries most; Customer support matters least.
Cho Tot / Viec Lam Tot’s positionOn the things sellers value most, it is roughly level with the market on Ease of creating & managing ads, but behind on Quality of leads / buyers — the gap worth closing.
Where business comes fromleads mostly from TopCV (28%), sales from TopCV (31%), ad budget going mainly to TopCV (29%).
Value for moneyCho Tot / Viec Lam Tot is priced above the value sellers perceive — an exposed position.
If forced to one platform43% would keep TopCV.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list your job openings and reach candidates, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list your job openings and reach candidates — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the job openings a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced job openings spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list your job openings and reach candidates, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Ease of creating & managing ads. Cho Tot / Viec Lam Tot trails rivals on Quality of leads / buyers — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list your job openings and reach candidates, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Cho Tot / Viec Lam Tot does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Cho Tot / Viec Lam Tot; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Cho Tot / Viec Lam Tot vs the selected competitor performs on it when you advertise / list your job openings and reach candidates?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Ease of creating & managing ads · 3 Ease of managing leads / enquiries · 4 Advertising / posting cost · 5 Brand reputation & trust · 6 Brand-building features · 7 Number of leads · 8 Control over performance / visibility · 9 Effort required for sales process · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list your job openings and reach candidates, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=0 · excluded: 30 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=0 · excluded: 30 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=0 · excluded: 30 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=0 · excluded: 30 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
Survey Configuration
- Country Vietnam
- Category Cars
- Sample Size n=48 · all current Cho Tot (Xe) users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Cho Tot (Xe) user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 48 sellers use Cho Tot (Xe). Of these, 44 use BonBanh.com · 40 use Facebook Marketplace · 36 use Oto.com.vn (top 5 competitors by usage). Excluded — sample too small for proper examination: Zalo (1), TikTok (1).
Read me — VN · Cars
SampleBased on 48 Cars sellers in VN.
What sellers valueThey weigh Brand reputation & trust, Ease of managing leads / enquiries and Quality of leads / buyers most; Control over performance / visibility matters least.
ChoTot’s positionOn the things sellers value most, it is roughly level with the market on Ease of managing leads / enquiries, but behind on Ease of creating & managing ads — the gap worth closing.
Where business comes fromleads mostly from BonBanhcom (28%), sales from BonBanhcom (28%), ad budget going mainly to BonBanhcom (27%).
Value for moneyChoTot is priced above the value sellers perceive — an exposed position.
If forced to one platform25% would keep Cho Tot (Xe).
AI appetiteInterest in the AI tools averages 5.3/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your cars to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your cars to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the cars a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced cars spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your cars to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Brand reputation & trust and Ease of managing leads / enquiries. ChoTot trails rivals on Brand reputation & trust — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your cars to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better ChoTot does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is ChoTot; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how ChoTot vs the selected competitor performs on it when you advertise / list / sell your cars to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Brand reputation & trust · 2 Ease of managing leads / enquiries · 3 Quality of leads / buyers · 4 Brand-building features · 5 Ease of creating & managing ads · 6 Number of leads · 7 Advertising / posting cost · 8 Customer support · 9 Effort required for sales process · 10 Control over performance / visibility
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your cars to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=48 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 2,600 · OPP 2,976 VND/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=48 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 3,375 · OPP 4,000 VND/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=48 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 3,833 · OPP 4,129 VND/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=48 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 3,167 · OPP 3,765 VND/mo
Survey Configuration
- Country Vietnam
- Category Bikes
- Sample Size n=8 · all current Cho Tot (Xe) users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Cho Tot (Xe) user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 8 sellers use Cho Tot (Xe). Of these, 7 use Facebook Marketplace · 5 use BonBanh.com (top 5 competitors by usage). Excluded — sample too small for proper examination: TikTok (3), Zalo (2), Oto.com.vn (2), OKXE (motorcycles) (2).
Read me — VN · Bikes
SampleBased on 8 Bikes sellers in VN. Low base — treat as directional only.
What sellers valueThey weigh Number of leads, Ease of managing leads / enquiries and Effort required for sales process most; Brand-building features matters least.
ChoTot’s positionOn the things sellers value most, it is ahead of the market on Number of leads, but behind on Control over performance / visibility — the gap worth closing.
Where business comes fromleads mostly from ChoTot (46%), sales from ChoTot (46%), ad budget going mainly to ChoTot (45%).
Value for moneyChoTot offers more for a lower perceived price — the attacker spot, with room to charge more.
If forced to one platform38% would keep Cho Tot (Xe).
AI appetiteInterest in the AI tools averages 5.7/7, highest for the AI CRM agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your motorcycles to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your motorcycles to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the motorcycles a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced motorcycles spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your motorcycles to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Number of leads and Ease of managing leads / enquiries. ChoTot already matches or beats the market on what sellers care about most. Its clearest lead is on Ease of creating & managing ads, but sellers rank that near the bottom — so that strength wins little.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your motorcycles to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better ChoTot does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is ChoTot; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how ChoTot vs the selected competitor performs on it when you advertise / list / sell your motorcycles to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Number of leads · 2 Ease of managing leads / enquiries · 3 Effort required for sales process · 4 Control over performance / visibility · 5 Quality of leads / buyers · 6 Brand reputation & trust · 7 Advertising / posting cost · 8 Ease of creating & managing ads · 9 Customer support · 10 Brand-building features
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your motorcycles to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=8 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 475 · OPP 850 VND/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=8 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 600 · OPP 900 VND/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=8 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 600 · OPP 800 VND/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=8 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 600 · OPP 1,200 VND/mo
Survey Configuration
- Country Philippines
- Category Property (sale and rental)
- Sample Size n=47 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 47 sellers use Carousell. Of these, 39 use Meta Ads (Facebook, Instagram) · 39 use Lamudi · 36 use Google Ads · 6 use OnePropertee · 6 use Dot Property (top 5 competitors by usage).
Read me — PH · Property (sale and rental)
SampleBased on 47 Property (sale and rental) sellers in PH.
What sellers valueThey weigh Brand reputation & trust, Quality of leads / buyers and Number of leads most; Customer support matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Ease of creating & managing ads, but behind on Quality of leads / buyers — the gap worth closing.
Where business comes fromleads mostly from Lamudi (17%), sales from Lamudi (19%), ad budget going mainly to Lamudi (17%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform32% would keep Lamudi.
AI appetiteInterest in the AI tools averages 5.7/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell or rent your properties to potential buyers or tenants, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell or rent your properties to potential buyers or tenants — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the properties a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced properties spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell or rent your properties to potential buyers or tenants, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Brand reputation & trust and Quality of leads / buyers. Carousell trails rivals on Brand reputation & trust — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell or rent your properties to potential buyers or tenants, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell or rent your properties to potential buyers or tenants?
Compare against:
Dot key (numbered by importance rank): 1 Brand reputation & trust · 2 Quality of leads / buyers · 3 Number of leads · 4 Ease of creating & managing ads · 5 Ease of managing leads / enquiries · 6 Advertising / posting cost · 7 Brand-building features · 8 Control over performance / visibility · 9 Effort required for sales process · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell or rent your properties to potential buyers or tenants, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=47 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 103 · OPP 110 PHP/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=47 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 120 · OPP 130 PHP/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=47 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 107 · OPP 140 PHP/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=47 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 90 · OPP 100 PHP/mo
Survey Configuration
- Country Philippines
- Category Auto (Car/Motorcycle dealers)
- Sample Size n=38 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 38 sellers use Carousell. Of these, 36 use Meta Ads (Facebook, Instagram) · 31 use Philkotse · 29 use Google Ads · 5 use Carmudi Philippines (top 5 competitors by usage). Excluded — sample too small for proper examination: Automart.ph (4), TikTok (3), Zigwheels (2), Facebook Marketplace (2), AutoDeal (2).
Read me — PH · Auto (Car/Motorcycle dealers)
SampleBased on 38 Auto (Car/Motorcycle dealers) sellers in PH.
What sellers valueThey weigh Quality of leads / buyers, Number of leads and Ease of managing leads / enquiries most; Effort required for sales process matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Number of leads, but behind on Quality of leads / buyers — the gap worth closing.
Where business comes fromleads mostly from Meta Ads (Facebook, Instagram) (20%), sales from Meta Ads (Facebook, Instagram) (19%), ad budget going mainly to Meta Ads (Facebook, Instagram) (22%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform26% would keep Carousell.
AI appetiteInterest in the AI tools averages 5.8/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your cars / motorbikes to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your cars / motorbikes to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the cars / motorbikes a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced cars / motorbikes spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your cars / motorbikes to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Number of leads. Carousell trails rivals on Quality of leads / buyers — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your cars / motorbikes to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your cars / motorbikes to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Number of leads · 3 Ease of managing leads / enquiries · 4 Brand reputation & trust · 5 Advertising / posting cost · 6 Ease of creating & managing ads · 7 Control over performance / visibility · 8 Customer support · 9 Brand-building features · 10 Effort required for sales process
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your cars / motorbikes to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=38 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 10 · OPP 13 PHP/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=38 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 15 · OPP 18 PHP/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=38 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 13 · OPP 16 PHP/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=38 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 12 · OPP 14 PHP/mo
Survey Configuration
- Country Taiwan
- Category Hobbies & Toys (TCG)
- Sample Size n=32 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 32 sellers use Carousell. Of these, 29 use Shopee · 21 use Meta Ads (Facebook, Instagram) · 17 use Facebook Groups · 15 use Ruten (露天市集) · 8 use Yahoo (奇摩拍賣) (top 5 competitors by usage).
Read me — TW · Hobbies & Toys (TCG)
SampleBased on 32 Hobbies & Toys (TCG) sellers in TW.
What sellers valueThey weigh Quality of leads / buyers, Control over performance / visibility and Effort required for sales process most; Customer support matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Ease of managing leads / enquiries, but behind on Number of leads — the gap worth closing.
Where business comes fromleads mostly from Shopee (25%), sales from Shopee (28%), ad budget going mainly to Shopee (25%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform31% would keep Shopee (蝦皮).
AI appetiteInterest in the AI tools averages 5.6/7, highest for the AI Inventory / listings agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your hobby & collectible items to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your hobby & collectible items to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the hobby & collectible items a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced hobby & collectible items spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your hobby & collectible items to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Quality of leads / buyers and Control over performance / visibility. Carousell trails rivals on Quality of leads / buyers — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your hobby & collectible items to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your hobby & collectible items to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Quality of leads / buyers · 2 Control over performance / visibility · 3 Effort required for sales process · 4 Ease of managing leads / enquiries · 5 Number of leads · 6 Advertising / posting cost · 7 Ease of creating & managing ads · 8 Brand reputation & trust · 9 Brand-building features · 10 Customer support
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your hobby & collectible items to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=32 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 1,131 · OPP 1,173 NT$/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=32 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 1,875 · OPP 2,068 NT$/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=32 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 1,864 · OPP 2,143 NT$/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=32 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 1,636 · OPP 1,848 NT$/mo
Survey Configuration
- Country Taiwan
- Category Electronics (Mobiles/Tablets)
- Sample Size n=33 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 33 sellers use Carousell. Of these, 32 use Yahoo (奇摩拍賣) · 30 use Shopee · 26 use Ruten (露天市集) · 5 use Google Ads (top 5 competitors by usage). Excluded — sample too small for proper examination: Facebook Marketplace (4), Meta Ads (Facebook, Instagram) (2).
Read me — TW · Electronics (Mobiles/Tablets)
SampleBased on 33 Electronics (Mobiles/Tablets) sellers in TW.
What sellers valueThey weigh Effort required for sales process, Number of leads and Quality of leads / buyers most; Ease of creating & managing ads matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Effort required for sales process, but behind on Number of leads — the gap worth closing.
Where business comes fromleads mostly from Shopee (27%), sales from Shopee (26%), ad budget going mainly to Shopee (26%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform45% would keep Shopee (蝦皮).
AI appetiteInterest in the AI tools averages 5.3/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your electronics to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your electronics to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the electronics a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced electronics spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your electronics to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Effort required for sales process and Number of leads. Carousell trails rivals on Effort required for sales process — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your electronics to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your electronics to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Effort required for sales process · 2 Number of leads · 3 Quality of leads / buyers · 4 Brand reputation & trust · 5 Customer support · 6 Ease of managing leads / enquiries · 7 Control over performance / visibility · 8 Brand-building features · 9 Advertising / posting cost · 10 Ease of creating & managing ads
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your electronics to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=33 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 250 · OPP 317 NT$/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=33 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 250 · OPP 355 NT$/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=33 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 284 · OPP 369 NT$/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=33 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 338 · OPP 388 NT$/mo
Survey Configuration
- Country Taiwan
- Category Luxury (Watch/Bag sellers)
- Sample Size n=40 · all current Carousell users
Qualification of respondents
- The survey was conducted anonymously.
- Must be a current Carousell user.
- Must represent a registered business — casual / hobby sellers are screened out.
- Must be a decision-maker in terms of marketing spend — performs one or more of: setting the marketing budget, choosing which platform(s) to advertise on, or creating & managing the listings.
- Actively advertises, lists or sells on online platforms (active within the last 6 months).
- Aged 18 or older.
Survey results — usage spread
All 40 sellers use Carousell. Of these, 39 use Meta Ads (Facebook, Instagram) · 38 use Yahoo (奇摩拍賣) · 38 use Shopee (top 5 competitors by usage). Excluded — sample too small for proper examination: Facebook Marketplace (3).
Read me — TW · Luxury (Watch/Bag sellers)
SampleBased on 40 Luxury (Watch/Bag sellers) sellers in TW.
What sellers valueThey weigh Number of leads, Effort required for sales process and Brand reputation & trust most; Ease of creating & managing ads matters least.
Carousell’s positionOn the things sellers value most, it is roughly level with the market on Number of leads, but behind on Effort required for sales process — the gap worth closing.
Where business comes fromleads mostly from Meta Ads (Facebook, Instagram) (28%), sales from Meta Ads (Facebook, Instagram) (29%), ad budget going mainly to Meta Ads (Facebook, Instagram) (28%).
Value for moneyCarousell is priced above the value sellers perceive — an exposed position.
If forced to one platform35% would keep Carousell.
AI appetiteInterest in the AI tools averages 5.4/7, highest for the AI Sales agent.
1 · Sales & Advertising Distribution
1.1 · Sources of Sales by platform
Question · Over the last 6 months, of all the sales / closed transactions you made while trying to advertise / list / sell your luxury items (watches / bags) to potential buyers, roughly what share came from each platform you used? (adds up to 100%)
1.2 · Advertising budget by platform
Question · Over the last 6 months, of everything you spent on online marketing to advertise / list / sell your luxury items (watches / bags) to potential buyers — including subscriptions, listing fees and visibility features like bumps / refreshes — roughly what share went to each platform? (adds up to 100%)
1.3 · Advertising budget by price band
How to read it: the same ad-spend split, but grouped by the typical price of the luxury items (watches / bags) a seller lists. Each column is one price band — compare the columns to see whether sellers of higher-priced luxury items (watches / bags) spend differently from those with cheaper ones.
1.4 · Platform preference — top choice if limited to one platform
In plain terms: if sellers had to keep just one platform and give up all the others, this is who they’d keep. A longer bar means more sellers would stick with it.
Question · If you had limited budget to advertise / list / sell on only ONE platform / marketplace, which platform would you use?
2 · Matrix of Competitive Advantage (MOCA)
2.1 · Criteria importance — what sellers weigh
In plain terms: what sellers care about most when picking where to advertise. The longer the bar, the more it matters to them. The items at the top are the make-or-break ones — get those wrong and a platform loses the seller, no matter what else it offers.
Question · When choosing an online marketplace / classified / social-media platform to advertise / list / sell your luxury items (watches / bags) to potential buyers, how important is each of the following to you — e.g. quality of leads / buyers, number of leads, brand reputation & trust, advertising / posting cost, control over performance, ease of managing ads? (rated 1 = not at all important → 7 = extremely important)
The quick read: Sellers care most about Number of leads and Effort required for sales process. Carousell trails rivals on Number of leads — something sellers rate highly, so that’s the priority to fix.
2.2 · Purchase decisions — how each platform performs
How to read it: each row is one thing sellers value, with the most important at the top. Every coloured dot is a platform’s score on that row, and the dashed line is the market average. Dots to the right of the line are doing better than rivals; dots to the left are behind. The circled platform is the one we’re focused on — wherever its dot sits to the left of the line is a gap worth fixing.
Question · When you advertise / list / sell your luxury items (watches / bags) to potential buyers, how important is each criterion (1–7) and how well does each platform you use perform on that same criterion (1–7)? The dot strip plots every platform’s performance against the market average, criterion by criterion.
2.3 · Platform quadrant — focal vs competitor
How to read it — strengths vs. gaps. Each dot is one thing sellers care about. The higher a dot, the more it matters to them; the further right, the better Carousell does on it compared with rivals (past the centre line means it beats the average). So dots in the top-right are real strengths — important things done well — and dots in the top-left are the priority gaps to fix. The left chart is Carousell; use the dropdown on the right to hold it up against any competitor.
Question · How important is each criterion to sellers and how Carousell vs the selected competitor performs on it when you advertise / list / sell your luxury items (watches / bags) to potential buyers?
Compare against:
Dot key (numbered by importance rank): 1 Number of leads · 2 Effort required for sales process · 3 Brand reputation & trust · 4 Quality of leads / buyers · 5 Brand-building features · 6 Control over performance / visibility · 7 Customer support · 8 Ease of managing leads / enquiries · 9 Advertising / posting cost · 10 Ease of creating & managing ads
3 · Value for money
How to read it — is it worth the money? Move right and sellers feel they get more for their money; move up and they feel it costs more. The diagonal band is the “fair price for what you get” zone. A platform sitting in the lower-right attacker zone gives strong value at a low price, which usually means there’s room to charge a little more before sellers feel it’s overpriced. The upper-left hubris zone is the opposite: expensive for what sellers actually get.
Question · When you advertise / list / sell your luxury items (watches / bags) to potential buyers, how does each platform perform on the platform-choice criteria (rated 1–7)? Perceived value = the average of the nine non-cost criteria; perceived price = derived from the cost criterion (reversed, so a higher score means it feels more expensive).
4 · AI tools
4.1 · AI CRM agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI CRM agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.2 · AI Sales agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Sales agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.3 · AI Marketing agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Marketing agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.4 · AI Inventory / listings agent — attractiveness by listing size
In plain terms: how keen sellers are on the AI Inventory / listings agent, scored from 1 (not interested) to 7 (very keen). A longer bar means more interest. Each row is a different size of seller — grouped by how many listings they run a month — so you can see who’s most excited about it.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would you be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — shown by monthly listing band.
4.5 · AI CRM agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=40 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 645 · OPP 712 NT$/mo
4.6 · AI Sales agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=40 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 781 · OPP 828 NT$/mo
4.7 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=40 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 817 · OPP 857 NT$/mo
4.8 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis
cleaned base n=40 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
How to read it — what sellers would pay. The curves show, for any monthly price, the share of sellers who find it cheap, fair, or too expensive. The quickest read is the KEY PRICE POINTS box: below the first price it feels cheap (and they may doubt it works), the middle price is the most they’ll happily pay, and above the top price they think it’s too dear and walk away. The two rings mark the healthy price range to aim for.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would you consider: a price you find acceptable, expensive but still acceptable, and too expensive — you would not buy? (Van Westendorp price sensitivity)
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 1,033 · OPP 1,100 NT$/mo
AI agents — consolidated (all markets) · each chart shown per country, side by side
Read me — AI agents · consolidated (all markets)
Every AI chart shown per country, side by side. Interest is a 1–7 rating and is comparable across markets; price sensitivity (Van Westendorp) stays in each market’s local currency, so read prices within a country, not across.
AI tools — attractiveness & price sensitivity · by market
Every AI chart, split by country · 2 markets per row. Attractiveness (AI1, 1–7) and Van Westendorp price sensitivity are shown for each market; price charts stay in each market’s local currency.
A1 · AI CRM agent — attractiveness by listing size · by market
In plain terms: how keen sellers are on this AI tool, scored 1 (not interested) to 7 (very keen). Longer bar = more interest. Each row is a size of seller (by how many listings they run a month), shown for every market side by side, so you can spot which countries and which seller sizes are most excited.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would sellers be in using the AI CRM agent — which keeps your customer list organised and follows up with past buyers? (1 = not interested at all → 7 = very interested) — mean by monthly volume band, per market.
SG
MY
PH
VN
HK
TW
A2 · AI Sales agent — attractiveness by listing size · by market
In plain terms: how keen sellers are on this AI tool, scored 1 (not interested) to 7 (very keen). Longer bar = more interest. Each row is a size of seller (by how many listings they run a month), shown for every market side by side, so you can spot which countries and which seller sizes are most excited.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would sellers be in using the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale? (1 = not interested at all → 7 = very interested) — mean by monthly volume band, per market.
SG
MY
PH
VN
HK
TW
A3 · AI Marketing agent — attractiveness by listing size · by market
In plain terms: how keen sellers are on this AI tool, scored 1 (not interested) to 7 (very keen). Longer bar = more interest. Each row is a size of seller (by how many listings they run a month), shown for every market side by side, so you can spot which countries and which seller sizes are most excited.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would sellers be in using the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you? (1 = not interested at all → 7 = very interested) — mean by monthly volume band, per market.
SG
MY
PH
VN
HK
TW
A4 · AI Inventory / listings agent — attractiveness by listing size · by market
In plain terms: how keen sellers are on this AI tool, scored 1 (not interested) to 7 (very keen). Longer bar = more interest. Each row is a size of seller (by how many listings they run a month), shown for every market side by side, so you can spot which countries and which seller sizes are most excited.
Question · New AI tools are appearing on online selling platforms to help with day-to-day selling. How interested would sellers be in using the AI Inventory / listings agent — which suggests better prices and listing details? (1 = not interested at all → 7 = very interested) — mean by monthly volume band, per market.
SG
MY
PH
VN
HK
TW
B1 · AI CRM agent — Van Westendorp Price Sensitivity Analysis · by market
How to read it — what sellers would pay. For each market, the curves show the share of sellers who find any monthly price cheap, fair, or too expensive. The fastest read is the KEY PRICE POINTS box in each panel: below the first price it feels cheap, the middle price is the most sellers will happily pay, and above the top price they think it’s too dear. Prices stay in each market’s own currency, so compare within a country, not across.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI CRM agent — which keeps your customer list organised and follows up with past buyers would sellers find acceptable, expensive but still acceptable, and too expensive to buy? (Van Westendorp) — per market, in local currency.
SG · SGD
cleaned base n=255 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 124 · OPP 157 SGD/mo
MY · RM
cleaned base n=235 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 268 · OPP 316 RM/mo
PH · PHP
cleaned base n=85 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 20 · OPP 30 PHP/mo
VN · VND
cleaned base n=140 · excluded: 30 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 3,050 · OPP 3,786 VND/mo
HK · HKD
cleaned base n=140 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 400 · OPP 508 HKD/mo
TW · NT$
cleaned base n=105 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 543 · OPP 629 NT$/mo
B2 · AI Sales agent — Van Westendorp Price Sensitivity Analysis · by market
How to read it — what sellers would pay. For each market, the curves show the share of sellers who find any monthly price cheap, fair, or too expensive. The fastest read is the KEY PRICE POINTS box in each panel: below the first price it feels cheap, the middle price is the most sellers will happily pay, and above the top price they think it’s too dear. Prices stay in each market’s own currency, so compare within a country, not across.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Sales agent — which replies to buyer enquiries, answers questions and chases leads to close the sale would sellers find acceptable, expensive but still acceptable, and too expensive to buy? (Van Westendorp) — per market, in local currency.
SG · SGD
cleaned base n=255 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 199 · OPP 241 SGD/mo
MY · RM
cleaned base n=235 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 400 · OPP 527 RM/mo
PH · PHP
cleaned base n=85 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 30 · OPP 40 PHP/mo
VN · VND
cleaned base n=140 · excluded: 30 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 4,125 · OPP 4,773 VND/mo
HK · HKD
cleaned base n=140 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 590 · OPP 700 HKD/mo
TW · NT$
cleaned base n=105 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 712 · OPP 738 NT$/mo
B3 · AI Marketing agent — Van Westendorp Price Sensitivity Analysis · by market
How to read it — what sellers would pay. For each market, the curves show the share of sellers who find any monthly price cheap, fair, or too expensive. The fastest read is the KEY PRICE POINTS box in each panel: below the first price it feels cheap, the middle price is the most sellers will happily pay, and above the top price they think it’s too dear. Prices stay in each market’s own currency, so compare within a country, not across.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Marketing agent — which creates enhanced ads and posts them across marketplace & social platforms for you would sellers find acceptable, expensive but still acceptable, and too expensive to buy? (Van Westendorp) — per market, in local currency.
SG · SGD
cleaned base n=255 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 178 · OPP 216 SGD/mo
MY · RM
cleaned base n=235 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 370 · OPP 420 RM/mo
PH · PHP
cleaned base n=85 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 28 · OPP 40 PHP/mo
VN · VND
cleaned base n=140 · excluded: 30 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 4,167 · OPP 5,000 VND/mo
HK · HKD
cleaned base n=140 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 567 · OPP 650 HKD/mo
TW · NT$
cleaned base n=105 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 589 · OPP 767 NT$/mo
B4 · AI Inventory / listings agent — Van Westendorp Price Sensitivity Analysis · by market
How to read it — what sellers would pay. For each market, the curves show the share of sellers who find any monthly price cheap, fair, or too expensive. The fastest read is the KEY PRICE POINTS box in each panel: below the first price it feels cheap, the middle price is the most sellers will happily pay, and above the top price they think it’s too dear. Prices stay in each market’s own currency, so compare within a country, not across.
Question · Assuming all costs (subscription, unlimited use) are covered, what monthly price for the AI Inventory / listings agent — which suggests better prices and listing details would sellers find acceptable, expensive but still acceptable, and too expensive to buy? (Van Westendorp) — per market, in local currency.
SG · SGD
cleaned base n=255 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 147 · OPP 200 SGD/mo
MY · RM
cleaned base n=235 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 302 · OPP 396 RM/mo
PH · PHP
cleaned base n=85 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 20 · OPP 27 PHP/mo
VN · VND
cleaned base n=140 · excluded: 30 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 3,600 · OPP 4,333 VND/mo
HK · HKD
cleaned base n=140 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 450 · OPP 543 HKD/mo
TW · NT$
cleaned base n=105 · excluded: 0 not interested, 0 non-payer, 0 non-monotonic
◯ Psychological thresholds — IPP indifference price · OPP optimal price point · IPP 817 · OPP 875 NT$/mo